Advertising
It pays to advertise in the U-Times.
University City High School students spend a great deal of money on clothing, food, electronic gadgets, and entertainment. In addition to spending their own money, they also have a lot of influence on the money their parents spend on their behalf. They are also regular readers of the U-Times, which they receive at no cost.
Target the teen market here, at rates that are hard to pass up. Also, copies of the U-Times are distributed throughout the community at no charge.